Entrepreneurship Education

This module unit is intended to equip the learner with necessary knowledge; skills and attitudes to enable him or her start, operate and manage a personal or group business enterprise effectively.it is also intended to instill the learner the drive to venture into profit making activities.

It has the following topics and contents to be covered:

Topic 1: Introduction to Entrepreneurship

  • Meaning of terms
  • Difference between self-employment and salaried employment
  • Contribution of entrepreneurship to national development

Topic 2: Evolution of Entrepreneurship

  • History of entrepreneurship
  • Myths associated with entrepreneurship in Kenya
  • Theories of entrepreneurship

Topic 3: The Entrepreneur

  • Types of entrepreneurs
  • Qualities of an entrepreneur
  • Roles of an entrepreneur in an enterprise

Topic 4: Creativity and Innovation

  • Meaning of creativity and innovation
  • Process of creativity and innovation
  • Importance of creativity and innovation
  • Barriers to creativity and innovation
  • Managing barriers to creativity and innovation

Topic 5: Entrepreneurial Culture

  • Concept of entrepreneurial culture
  • Habits that promote entrepreneurial development
  • Factors inhibiting entrepreneurial development
  • Ways of managing factors that inhibit development of entrepreneurial culture

Topic 6: Entrepreneurial Opportunities

  • Meaning of entrepreneurial opportunities
  • Ways of generating business ideas

Topic 7: Entrepreneurial Motivation

  • Definition entrepreneurial motivation
  • Entrepreneurial motivation factors

Topic 8: Entrepreneurial Competence

  • Definition entrepreneurial competences
  • Key entrepreneurial competences

Topic 9: Starting a Small Business

  • Procedure of starting a small enterprise
  • Factors to consider when starting a small enterprise
  • Legal forms of business ownership
  • Challenges faced when starting a small enterprise
  • Business life cycle
  • Business support services available for a small business

Topic 10: Business Enterprise Management

  • Definition of terms
  • Functions of management in an enterprise
  • Inventory management
  • Managing of enterprise resources

Topic 11: Financial Management

  • Meaning of financial management
  • Importance of financial management
  • Sources of business finance
  • Types of business records
  • Recording business transactions in the books of accounts
  • Preparation of financial statement
  • Interpretation of financial statements
  • Importance of budgeting to a business

Topic 12: Marketing

  • Definition of marketing
  • Components of marketing
  • Process of marketing

Topic 13: Enterprise Social Responsibility and Business Ethics

  • Definition of social responsibility and business ethics
  • Enterprise social responsibility
  • Types of enterprise social responsibility
  • Importance of enterprise social responsibility
  • Ethical behaviour in an enterprise

Topic 14: Business Plan

  • Definition of business plan
  • Components of a business plan
  • Uses of a business plan
  • Preparation of a business plan

Topic 15: Information Communication Technology in Enterprise Management

  • Definition of terms
  • Benefits of ICT
  • Uses of ICT equipment

Topic 16: Emerging Issues and Trends in Entrepreneurship

  • Emerging issues and trends
  • Challenges posed by emerging issues and trends
  • Ways of managing challenges posed by emerging issues and trends