INTRODUCTION
this module unit is intended to equip the trainee with knowledge, skills and attitudes that will enable him/her apply the principles and practice of sales and marketing in business.
GENERAL OBJECTIVES
by the end of the module unit, the trainee should be able to; appreciate the role of sales and marketing in business organizations.
- Apply the principles, concepts and marketing tools in performing supply management activities
- Identify the factors that influence consumer behavior in business supply activities
- Co-ordinate the elements of the marketing mix in the marketing process
- explain the concept of frontline role in customer service provision