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RMF2

Research Methods

QUANTITATIVE TECHNIQUES

 Quantitative techniques is a  unit aimed at equipping the learners with knowledge, skills and attitude in mathematics. Statistics and operation research.

The diploma  program emphasizes the following four objectives:

  • To develop a strong foundation in mathematics and statistical theory as the basis for growth over a professional career.
  • To develop a high level of expertise in the application of statistics in  research.
  • To help in making business decisions 
  • To help in choosing an optimum strategy in business and management.

Research Methods

PRINCIPLES AND PRACTICE OF MARKETING/ MARKETING MANAGEMENT

INTRODUCTION

this module unit is intended to equip the trainee with knowledge, skills and attitudes that will enable him/her apply the principles and practice of sales and marketing in business.

GENERAL OBJECTIVES

by the end of the module unit, the trainee should be able to; appreciate the role of sales and marketing in business organizations.

  1. Apply the principles, concepts and marketing tools in performing supply management activities
  2. Identify the factors that influence consumer behavior in business supply activities
  3. Co-ordinate the elements of the marketing mix in the marketing process
  4. explain the concept of frontline role in customer service provision